In the lead-up to World AIDS Day on 1 December, the MHAHS will launch an ethnic media campaign in the African, Chinese, Indonesian, Spanish, Thai and Vietnamese communities to promote HIV home testing and treatment. The My Health, My right campaign focuses on the right to health and highlights the challenges faced by people living with HIV from culturally and linguistically diverse communities in accessing HIV testing and treatment.

“The campaign reminds people that a person’s right to health is compromised when they are unable to access appropriate HIV testing, prevention and treatment. Marginalized communities, such as people from diverse cultural backgrounds, are often the least able to access their right to health and they are also among the most vulnerable to HIV,” said Barbara Luisi, manager of the Multicultural HIV and Hepatitis Service (MHAHS). 

MHAHS headquarters in Camperdown became a busy hub in July with the launch of the Hep B. Could it me campaign? The campaign aimed to raise awareness of hepatitis B and promote the ASK, TEST, TREAT messages among Arabic-speaking, Chinese-speaking, Korean, sub-Saharan African and Vietnamese communities






Thousands of campaign materials distributed



More than 50 000 promotional items were distributed through community organisations, health services and businesses across the Sydney metropolitan area. The materials delivered the Hep B. Could It Be Me? message in five priority languages and included, carry bags, fridge magnets, post-it notes, wall calendars, countertop display boxes and fortune cookies. Campaign posters in Arabic, Chinese, English for sub-Saharan African communities, Korean, Vietnamese and Arabic are still available for download from our website.

DOWNLOAD POSTERS



Community forums reach hundreds around Sydney

To help spark discussion about hepatitis B, the MHAHS coordinated a series of forums in partnership with community organisations and local health districts. Held in community venues across Sydney throughout July, August and September, the forums drew hundreds of people and explored the campaign themes of ASK, TEST and TREAT. Forums were held with African, Chinese-speaking, Arabic-speaking and Vietnamese communities. Guest speakers and cultural performances provided an additional level of engagement. While some forums were conducted in community languages, interpreters were available for others. Overall, the forums proved to be highly effective in reaching diverse communities.

Community members lend support to ethnic media campaign



A key feature of the Hep B. Could it me? ethnic media campaign delivered by the MHAHS was how members of our priority communities came forward to lend their voice to promote a series of media stories on hepatitis B testing and treatment. Doctors, community leaders and people living with hepatitis B recorded messages of support and interviews to highlight how the epidemic impacts their communities and to promote the ASK, TEST, TREAT messages. Including print and online articles, advertisements, radio interviews and community service announcements, the month-long campaign was very well received by community media registering a total of 27 media pick-ups.

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Hepb.org.au website delivers info in five languages



MHAHS teamed up with Hepatitis NSW to produce a multilingual website dedicated to the campaign and to share the ASK, TEST, TREAT messages with priority communities. The website offers vital information in Arabic, Chinese, Korean, Vietnamese and English. It also provides links to health care professionals who specialise in hepatitis B care and to advice and support services.

VISIT hepb.org.au