Thousands of campaign materials distributed
More than 50 000 promotional items were distributed through community organisations, health services and businesses across the Sydney metropolitan area. The materials delivered the Hep B. Could It Be Me? message in five priority languages and included, carry bags, fridge magnets, post-it notes, wall calendars, countertop display boxes and fortune cookies. Campaign posters in Arabic, Chinese, English for sub-Saharan African communities, Korean, Vietnamese and Arabic are still available for download from our website.
Community forums reach hundreds around Sydney
To help spark discussion about hepatitis B, the MHAHS coordinated a series of forums in partnership with community organisations and local health districts. Held in community venues across Sydney throughout July, August and September, the forums drew hundreds of people and explored the campaign themes of ASK, TEST and TREAT. Forums were held with African, Chinese-speaking, Arabic-speaking and Vietnamese communities. Guest speakers and cultural performances provided an additional level of engagement. While some forums were conducted in community languages, interpreters were available for others. Overall, the forums proved to be highly effective in reaching diverse communities.
Community members lend support to ethnic media campaign
A key feature of the Hep B. Could it me? ethnic media campaign delivered by the MHAHS was how members of our priority communities came forward to lend their voice to promote a series of media stories on hepatitis B testing and treatment. Doctors, community leaders and people living with hepatitis B recorded messages of support and interviews to highlight how the epidemic impacts their communities and to promote the ASK, TEST, TREAT messages. Including print and online articles, advertisements, radio interviews and community service announcements, the month-long campaign was very well received by community media registering a total of 27 media pick-ups.
Hepb.org.au website delivers info in five languages
MHAHS teamed up with Hepatitis NSW to produce a multilingual website dedicated to the campaign and to share the ASK, TEST, TREAT messages with priority communities. The website offers vital information in Arabic, Chinese, Korean, Vietnamese and English. It also provides links to health care professionals who specialise in hepatitis B care and to advice and support services.